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Shell Business Operations
Data aktualizacji: 2020-05-22
Kraków, małopolskie
BPO/SSC, Marketing
Data aktualizacji: 2020-05-22 Aplikuj
Shell Business Operations
Marketing Automation Specialist
Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell Business Operations (SBO) Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, an SBO-Krakow job will offer the chance to build a lasting and meaningful career. As one of six Business Service Operations centres, located worldwide, a job in Krakow will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and internal stakeholders as well as advanced financial operations.

Marketing Automation Specialist
Marketing Automation Specialist
Work location: Kraków

Job description:
This is a new role as part of the Global Demand Center team in Shell Business Operations (SBO).
The Marketing Automation Executive is responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution. This role is tactically focused on the execution of marketing automation platform (MAP) related tasks.
The Marketing Automation Specialist will work closely with Demand Center Manager and Demand Development Executive based in the SBO and support global leadership team. The post holder will also work directly with sales field marketing and marketing operations in the markets.


  • Gathering and comprehension of campaign requirement and scope from Demand Center Manager, global and country marketers
  • Campaign deployment (Pardot/HTML), creating HTML design for email deployments and landing pages (if required), ensure it is flawless 
  • Ensuring correct configuration of email send (Sender Profiles/ List ) is in place
  • Creating emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
  • Assisting in the technical conceptualization of demand creation, nurturing and scoring program strategy
  • Creating nurturing and scoring programs to support the marketing organization
  • Monitoring and reporting on effectiveness metrics related to Marketing Automation programs
  • Identifying and highlighting any issues with the data upload/list creation and HTML designs to Demand Development Executive
  • Quality Management of campaigns, monitoring campaign status and knowledge Management


  • Successful execution of global/local campaigns to achieve campaigns targets
  • Work closely with the Demand Center Manager, Demand Development Executive, Web Marketing, field Marketing to help drive effective prospect and customer engagements
  • The efforts will lead to pipeline acceleration and increase in quality leads for Sales to bring growth across B2B Lubricants businesses 
  • Help improve brand market share across B2B 
  • Help increase brand preference


  • Bachelor’s degree, ideally in IT, marketing or business
  • 2 or more years of administering a sales force automation (SFA) system
  • 1 or more years of Marketing Automation Platform (MAP) administration experience
  • 1 or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
  • Knowledge of Marketing practices and content management
  • Experience working with business owners in defining reporting and data requirements; 
  • Intermediate HTML, experience in web content management and web analytics
  • Strong verbal and written communication
  • Strong project management capabilities, including the ability to accurately specify project time frames, dependencies and risk factors
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Comfortable working in a cross-functional and matrix environment
  • Ability to translate business requirements into technical specifications
  • Problem solving skills 
  • Ability to develop strong working relationships with internal and external stakeholders

Number of Vacancies:


Benefits of working at Shell:
  • Meaningful work in a company that is universally respected as a truly global energy leader (one of the world’s biggest companies according to Fortune Global 500)
  • Unique opportunity to fulfill your potential with personal and professional development programs
  • Work in a smart and motivated team within a supportive and inclusive culture with strong values
  • Attractive salary and bonuses
  • Complex medical care and individual life insurance
  • Sports programme & facilities e.g. Multisport Benefits Card, vouchers for free time activities
  • Good atmosphere at work and comfortable working environment: own canteen and a few relax rooms
  • Opportunity to participate in social and community projects

Shell is an Equal Opportunity Employer