What's on Offer
- Base salary + bonus
- Private medical healthcare
- Life insurance
- Sport card
- Additional 5 days of vacation
- Co-founded meals vouchers
- Co-founded private pension insurance
Job Description
- Develop and execute website strategy, and drive and prioritize multiple website development projects - from requirements, to build and deliver, to conversion maximization
- Manage content updates to the portfolio websites
- Manage day-to-day relationships with marketing manager, IT, agency partners, and other third-party technology partners to deliver on-time digital solutions
- Collaborate with blog contributors to create high-quality content around key products and relevant terms
- Responsible for ongoing site optimization (SEO), and UX enhancements to improve user flow and overall site experience
- Evaluate current websites, identify areas of improvement, create hypotheses and develop A/B or multivariate testing to optimize and improve performance
- Continuously research and implement new technologies that help improve or optimize the online consumer experience
- Develop and execute digital marketing strategy across all business units (multiple) for SEM/PPC, re-marketing, display ads.
- Manage relations with third party vendors and agencies
- Develop budgets, timelines, and QA testing
- Analyze campaign performance, ROIs and optimize and build strategic recommendations - to elevate conversions and performance marketing goals
- Provide monthly reporting to key stakeholders - analyze and provide traffic and engagement metrics as well as marketing and campaign performance
- Optimize key website traffic and revenue metrics including pageviews, sales leads, bounce rates, time on site and other engagement KPIs
The Successful Applicant
- BA Degree required
- 3+ years digital marketing / website management experience
- Hands-on experience in website management, Search Engine Optimization (SEO), SEM, PPC, re-marketing, and conversion optimization
- Excellent Microsoft Suite, Google Suite - Analytics, Optimize and Search Console skills
- Demonstrated ability to communicate marketing requirements to IT team and technical partners and manage delivery in line with specifications
- Basic web development skills, HTML/CSS knowledge
- Strong interpersonal skills, and stakeholder management skills required
- Strong analytical skills used to drive-decision making required
- Drupal CMS experience - would be an asset
- Medical Device industry experience - would be an asset