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We’re looking for a passionate Marketing Automation Manager with experience in Salesforce Marketing Cloud (SFMC) to join our Europe, Middle East and Africa Marketing and Communications team (EMEA M&C). Working in partnership and fostering collaboration amongst a community of Marketing and Communications leaders and teams, the EMEA M&C team is also responsible for designing and executing a range of strategic campaigns that have market and commercial impact. 

To support market growth across EMEA, the team is working to transform the marketing function through the adoption of technology to facilitate modern, data driven marketing approaches. In this role, the successful candidate will be at the centre of these transformation plans as we deploy SFMC across the region.

You will have plenty of opportunity to shape the implementation and evolution of how we use SFMC to reach our clients and our people. You will also work closely with in-country marketing automation teams to develop, set up and execute targeted campaigns for a range of strategic priorities. You will be responsible for building and managing a community of marketing automation experts, developing and running training to further enhance your colleagues’ marketing automation skills and acting as a strategic adviser on SFMC best practice.  

This is an exciting role where you can combine your strategic marketing, project management and creative skills with your technical knowledge to help improve our clients’ experience, create stronger connections between sales and marketing, and position the PwC brand in the marketplace. In return, you will work in a dynamic, international team offering fantastic connections across the business, opportunities to grow and develop your own skills, and be empowered to make an impact. 

EMEA Digital Marketing Manager

Role:

• Advise the project implementation team on best practice, technical and practical usage for SFMC and work closely with a number of stakeholders including change and communications experts to successfully manage the adoption strategy

• Be the go-to individual for advising how EMEA M&C can deliver on strategic marketing objectives through automation and journey strategy development

• Work closely with a developer to build and manage all automated marketing campaigns within Marketing Cloud using Email Studio, Content Builder, Journey Builder and Cloud Pages and other platform tools

• Administer the EMEA Marketing Cloud platform, including data management and segmentation, automation management, preference centre management, UAT and QA, pilots and tests, and carry out analysis (reporting/tracking) to inform best practice 

• Be responsible for building and managing a community of marketing automation experts across the EMEA region, developing and running training to further enhance your colleagues’ marketing automation skills and acting as the adviser on SFMC best practice

• Work closely with in-country marketing automation teams to develop, set up and execute targeted campaigns for a range of strategic priorities

• Support continuous improvement to processes, systems and templates that the EMEA M&C team and territory marketing automation teams use for data management, email and automated marketing

• Keep up-to-date with Data Protection laws and industry and Marketing Cloud best practices, trends and standards, ensure key information is shared appropriately

• Work closely with the Technical Centre of Excellence and Global teams to support with implementation of new platform features and releases

• Provide support with digital roadmap projects such as implementation of lead qualification process and lead nurture campaigns

Profile:

• Email marketing automation experience, ideally with Salesforce Marketing Cloud

• Experience working with Journey Builder, Automation Studio, Email Studio / Triggered Emails, Cloud Pages, Contact Builder / Audience Builder, Content Builder and Analytics Builder would be advantageous

• Marketing Cloud certification would be advantageous

• Experience in leading and managing a technical roll-out project

• Basic HTML / CSS skills

• Knowledge of SQL and Salesforce AMPscript would be a plus

• Good understanding of relevant data legislation and industry best practice

• Strong verbal and written communication skills

• International mindset and experience in effectively operating within complex stakeholder networks

• Self-starter able to work effectively as part of a team

• Fluent verbal and written English language skills