What you will do:

• Deliver an innovative customer first marketing segment strategy to support the customer strategic annual plan and update on a quarterly basis to support investment guidance, changes to customer needs and developments with marketing campaigns and programs.
• Communicate regularly with segment commercial leadership/stakeholders and country segment marketing teams to drive alignment of plans and guidance for deployment.
• Develop product launch strategy and plans collaboratively with commercial stakeholders and marketing offer launch managers.
• Monitor and analyze customer behavior and engagement, as well as, industry trends and competitive marketing strategies to drive positioning and customer journey mapping
• Facilitate the development of differentiated value proposition and impactful narrative through a common messaging framework across digital marketing channels and events
• Support sales and channel readiness by developing impactful sales enablement content and tools 
• Lead content development and promotion to support an effective customer buying journey
• Secure and manage the global segment marketing budget
• Monitor performance via marketing dashboards and analysis tools. Present quarterly marketing reviews to global and country key stakeholders.

If you have…

• Bachelor’s Degree in marketing and/or business management; MBA preferred
• 8 years’ experience leading segment marketing, strategy and/or marketing communications; ideally with experience marketing to Hotels or Design Firms/specifiers
• Proven experience driving content marketing and digital demand generation initiatives, including account-based marketing
• Strong writing skills including value proposition and thought leadership message development
• Strong presentation skills and verbal communications
• Proven track record of developing innovative and disruptive programs
• High degree of initiative and pro-active management
• Able to work in a multi-functional and multi-cultural team
• Open to change and must embrace the concept of continuous improvement
• Ability to travel internationally <20%
• Experience in Microsoft Office (Word, Excel, PowerPoint) 

…and would like to have…

• Exciting job in an international company, which is leading the Digital Transformation of Energy Management and Automation, with significant market share
• Opportunity for intense development, high business exposure and participation in international projects
• Induction training - that will help you to smoothly find yourself in our company
• Special training tailored to your needs and career goals
• Wide choice of benefits

… Share your CV with us.