Trwa ładowanie. Prosimy o chwilę cierpliwości.
Shell Business Operations
Data aktualizacji: 2022-11-18
Kraków, małopolskie
BPO/SSC, Analiza, Obsługa klienta, Marketing
angielski, węgierski
Data aktualizacji: 2022-11-18 Aplikuj

CRM and Loyalty Specialist - Hungarian Speaker

CRM and Loyalty Specialist - Hungarian Speaker


Early Careers

Work Location
Experience level
Work Location:


Experience level:

Early Careers

Shell in Krakow

Our people are essential to the successful delivery of the Shell strategy and to sustaining business performance over the long term. Performing competitively in the evolving energy landscape requires competent and empowered people working safely together across Shell.
We believe that diverse teams led by inclusive leaders deliver better safety and business performance.
5000+ employees 63 nationalities 20 languages

Shell Global

Shell is an international energy company with expertise in the exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals global energy company.
Around 84,000 employees across more than 70 countries work together to power progress through more and cleaner energy solutions. We use advanced technologies and take an innovative approach to help build a sustainable energy future. We are working to advance disability & enablement, gender balance, culture/ethnicity and LGBT+ inclusion within Shell and the communities where we work.

Your responsibilities

Job Description Summary

The Marketing Support Specialist HU provides high-quality support to HU Marketing Team, focusing on Loyalty and CRM activities, managing agreed daily CRM and Loyalty operational activities, driving continuous improvement, customer/user experience improvement.

Job Description

Dimensions and Responsibilities:

CEE Marketing Hub’s purpose is to support CEE marketing activities and deliver maximum business value, at an affordable cost. Marketing Hub is providing lean efficient support to CRM & Loyalty activities in CEE markets and manages independently the following tasks: loyalty and CRM operational activities, systems, marketing campaigns, social media, mobile application, and website updates, other CRM & Loyalty tools and comms; review of communication journey in mentioned above tools to improve its usability and attractiveness

You will be working directly with the HU Marketing Manager, Customer Engagement Manager, and Marketing Activation Specialist on HU activities, and with Loyalty & CRM Manager CEE and Loyalty & CRM Project Manager on CEE initiatives as well as with Customer Operations in SBO on achieving common goals. You will also collaborate with external partners - card production, gift suppliers, payment partners, etc.

CRM and communication material:

  • Content Audit for Smart Online, Shell mobile application, Facebook, CRM communications
  • POS materials delivery coordination to sites
  • Q&As, other campaign materials for internal engagement to retailers and Loyalty Customer Operations agents
  • Train/Engage sites in campaign/promotional activities, ensure successful campaign execution at sites
  • Translation, localization of marketing materials, and proposal on its improvement

Loyalty Operational activities:

  • Manage requested daily Loyalty operations in Hungary
  • Support local implementation of new initiatives– connected with Loyalty, new partners, or new benefits for Loyalty customers
  • Manage gift distribution with external logistic partner
  • Creation of regular and ad hoc reports
  • Fraud communication with Customer Service Centre, partners, and sites
  • Daily communication with local business representatives
  • Coordination of contracting process, contract finalization Coordination of Loyalty tasks related to new Site openings with internal and external stakeholders
  • Manage Loyalty invoice process and month-end closing by checking partner invoice correctness (logistics, gifts, redeeming and issuing partners), and by tracking incoming invoices
  • Support payment-related operational activities (e.g: compliance audit data gathering)

Loyalty and CRM system activities:

  • IT set up for Loyalty and CRM-related activities – testing a mobile app, setting up product codes, gift codes, award rules in Loyalty and site system, setting in CRM (Customer Relationship Management) systems, CRM CR groups update and changes
  • Coordination of IT ticket resolution with Helpdesk related to Loyalty applications, software, Track point awarding issues from CRM offers with IT
  • Upload and update information and offers to SOL and app
  • Participate in Loyalty System-related projects, provide input for system and process enhancements, CVP enhancements

Our requirements

Experience and qualification required:

  • University or college degree
  • Experience in Marketing, Marketing Operations, or Loyalty is an advantage
  • Demonstrable competence in Stakeholder Management
  • Demonstrates ability to resolve complex tasks with minimum supervision and independently
  • Focus on delivery and ability to perform multitasking activities
  • Able to demonstrate a continuous improvement mindset
  • Have in-depth knowledge of the local Retail business and the ability to build local market intimacy
  • Experience in using social media platforms including Twitter/Facebook
  • Excellent analytical skills; accuracy
  • Excellent communication skills; communicating effectively in writing and social media channels professionally, accurately, and quickly
  • Open, proactive, and supportive personality
  • Demonstrate a willingness to be coached, showing an openness to feedback and performance improvement opportunities
  • MS Office knowledge - Excel, Word, PowerPoint, etc.
  • English min B2, Hungarian min C1


  • remote work opportunities
  • flexible working time
  • corporate products and services at discounted prices
  • christmas gifts
  • private medical care
  • life insurance
  • charity initiatives
  • employee referral programme
  • parking space for employees
  • electric car charger
  • leisure zone
  • fruits
  • integrations events
  • sharing the costs of sports activities
  • sharing the costs of foreign language classes
  • sharing the costs of tickets to the movies, theater

Recruitment stages

1. Find a perfect career opportunity and apply
2. Be invited to the process via call with recruiter
3. Nail your job interview (assessment center)
4. Get an offer and start your adventure with Shell