Shell Aviation is a dynamic business in the Downstream Global Commercial portfolio that is responsible for both fuel and lubricants sales. Unlike other transportation fuels, the aviation fuel market is growing at an average rate of 2.4% per year globally. Shell Aviation’s mission is to grow both our fuels and lubricants business to outpace market growth. The Marketing Implementer will drive the implementation of segment sales and marketing initiatives in the region.
Driving marketing plan implementation and delivering the ROI of marketing spend at regional level.
Responsible for collection of local market intelligence and generating local/global segment insights
Work with global marketing manager to develop Customer Value Preposition, marketing communication materials, toolkits and trainings, eMarketing and printed collateral.
Support distributor, customer and airport growth by implementing marketing programs (including events) and run post investment reviews.
Develop communication materials and manage communications plans and budgets for responsible activities as directed by Global Marketing Manager.
Ensure clear understanding in the region of the global offer book
Communicate customer segmentation and banding
Support Sales Excellence and sales capability building initiatives
Support regional event management to ensure maximum leverage across segments
Overall accountability for regional marketing budget
Accountable for achieving financial targets within the region associated with all marketing related investments
Execution of Sustainbility Agenda
Managining marketing campaigns
Strong experience in integrated B2B marketing, customer value proposition delivery, and sales pipeline management.
Business development, sales leadership and/or procurement experience highly valued.
Financial Analysis and understanding of Value Chain Economics are key.
Experience in leading partnership negotiations and building strong external relationships.
Strong experience in building shared vision and achieving strategic alignment across diverse stakeholder groups internally
Demonstrated evidence of Enterprise first values and behaviours will be taken into account during the selection process
Experience in building brand and re-branding
English min. C1 is a must
Number of Vacancies: 1
Benefits of working at Shell:
Shell is an Equal Opportunity Employer
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