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Shell Business Operations
Data aktualizacji: 2019-04-30
Kraków, małopolskie
Data aktualizacji: 2019-04-30
Shell Business Operations
Marketing Implementer - Fuels
Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell Business Operations (SBO) Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, an SBO-Krakow job will offer the chance to build a lasting and meaningful career. As one of six Business Service Operations centres, located worldwide, a job in Krakow will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and internal stakeholders as well as advanced financial operations.

Marketing Implementer - Fuels
Marketing Implementer - Fuels
Work location: Kraków

Job description:

Shell Aviation is a dynamic business in the Downstream Global Commercial portfolio that is responsible for both fuel and lubricants sales.   Unlike other transportation fuels, the aviation fuel market is growing at an average rate of 2.4% per year globally.   Shell Aviation’s mission is to grow both our fuels and lubricants business to outpace market growth. The Marketing Implementer will drive the implementation of segment sales and marketing initiatives in the region. 




  • Driving marketing plan implementation and delivering the ROI of marketing spend at regional level.

  • Responsible for collection of local market intelligence and generating local/global segment insights

  • Work with global marketing manager to develop Customer Value Preposition, marketing communication materials, toolkits and trainings, eMarketing and printed collateral. 

  • Support distributor, customer and airport growth by implementing marketing programs (including events) and run post investment reviews.  

  • Develop communication materials and manage communications plans and budgets for responsible activities as directed by Global Marketing Manager.  

  • Ensure clear understanding in the region of the global offer book 

  • Communicate customer segmentation and banding

  • Support Sales Excellence and sales capability building initiatives

  • Support regional event management to ensure maximum leverage across segments 

  • Overall accountability for regional marketing budget

  • Accountable for achieving financial targets within the region associated with all marketing related investments

  • Execution of Sustainbility Agenda 

  • Managining marketing campaigns



  • University deegre

  • Strong experience in integrated B2B marketing, customer value proposition delivery, and sales pipeline management.

  • Business development, sales leadership and/or procurement experience highly valued. 

  • Financial Analysis and understanding of Value Chain Economics are key.  

  • Experience in leading partnership negotiations and building strong external relationships.  

  • Strong experience in building shared vision and achieving strategic alignment across diverse stakeholder groups internally 

  • Demonstrated evidence of Enterprise first values and behaviours will be taken into account during the selection process

  • Experience in building brand and re-branding 

  • English min. C1 is a must


Number of Vacancies: 1


Benefits of working at Shell:
  • Meaningful work in a company that is universally respected as a truly global energy leader (one of the world’s biggest companies according to Fortune Global 500)
  • Unique opportunity to fulfill your potential with personal and professional development programs
  • Work in a smart and motivated team within a supportive and inclusive culture with strong values
  • Attractive salary and bonuses
  • Complex medical care and individual life insurance
  • Sports programme & facilities e.g. Multisport Benefits Card, vouchers for free time activities
  • Good atmosphere at work and comfortable working environment: own canteen and a few relax rooms
  • Opportunity to participate in social and community projects

Shell is an Equal Opportunity Employer