Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor.
The company’s technically-advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange.
Amer Sports’ business is balanced through its broad portfolio of sports and products and a presence in all major markets. The offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, fitness training, cycling, running, hiking, and diving. In 2012, the company’s largest geographical markets in terms of sales were the United States, Germany, France, Japan, Canada and Austria.
Amer Sports sells its products to trade customers (including sporting goods chains, specialty retailers, mass merchants, fitness clubs, and distributors) and also directly to consumers through brand stores, factory outlets, and online. On December 31, 2012, the Amer Sports shared sales network covered 33 countries.
Amer Sports’ strategy emphasizes excellence in consumer-centric product creation. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods that appeal to consumers and its trade customers. Products are designed to improve the performance of all athletes – both beginners and professionals, help them achieve their goals, and provide them with more enjoyment from their activity of choice.
In 2012, Amer Sports net sales totaled EUR 2,064.0 million. At the end of the year, the company’s market capitalization was EUR 1,325.0 million, and the Group employed 7,186 people.
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