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Shell Business Operations
Data aktualizacji: 2019-03-15
Global Marketing Analyst
Nr ref. 99133BR
Kraków, małopolskie
BPO/SSC, Analiza
Data aktualizacji: 2019-03-15
Shell Business Operations
Global Marketing Analyst
Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell Business Operations (SBO) Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, an SBO-Krakow job will offer the chance to build a lasting and meaningful career. As one of six Business Service Operations centres, located worldwide, a job in Krakow will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and internal stakeholders as well as advanced financial operations.

Global Marketing Analyst
Global Marketing Analyst
Work location: Kraków

Job description:
The objective of this role is to support the Global Marketing Performance Mgr (GMPM) to drive a step change in the planning, tracking and evaluation of marketing activities to deliver an improvement of spend effectiveness across global and local Lubricants Marketing.
Sitting in the global B2C Marketing team, it offers great exposure to the global Lubes Marketing Management team. Shell Lubricants is the global market leader and on a significant growth journey which is heavily driven by Marketing. The role provides a challenging opportunity to deliver significant commercial impact aligned with the vision set under Shell Downstream's Fit for Growth vision.
This role will provide breadth from a content perspective, working across all brands and products, sectors and channels in Lubricants.

The team is on a journey to focus less on planning and more on improving global spend effectiveness in close coordination with local markets and global brand teams. Therefore, the Global Marketing Planning team has three strategic priorities: 1. Integrate, 2. Standardise, 3. Digitise.

1. Integrate: There are many good stand alone activities in place to plan, track, analyse and improve marketing spend. Integrating these into one holistic strategy to manage spend effectiveness will deliver significantly improvements.
2. Standardise: Measuring spend effectiveness in one standardised way will help to facilitate learnings accross countries and teams and simplify global business support.
3. Digitise: Marketing Planning processes are currently highly manual and there is a strong drive to automate and digitise these. 

Furthermore, a much closer alignment with Retail on all Marketing Planning areas has started.
This role would suit someone with strong analytical skills, who is outcome-focused and can take a commercial perspective on marketing planning activities. 
The Planning Analyst will support the GMPM in analysing and improving the data, information and tools necessary for delivery of the marketing planning strategy.

The responsibilities in detail are:

- Oversee the global Marketing Planning Process. Work with countries and brand teams to ensure consistency in global planning
- Ensure Marketing Plans are tracked (plan vs Actual) in close coordination with teams in Chennai
- Help to re-organize the global post investment reviews (PIR) of marketing initiatives in all countries, across the various brands. Implement changes to drive more efficient and meaningful PIR processes/tactics/tools that help improve ROI / yield on marketing resources and marketing effectiveness. Present on key engagements and share PIR results. Help local markets to drive changes in marketing spend based on PIR findings.
- Supports the design & execution of Marketing Operational Efficiency tactics to assess and improve C5 Yield performance.
- Implement new sets of KPIs
- Support in strategic marketing projects
- Support to implement a new global Digital Marketing Planning tool (across Retail and Lube) to improve the planning, tracking and spend analysis of global marketing initiatives. This includes:
- Project management support and communication.
- Help develop Comms material to communicate Marketing Planning agenda
- Support GMPM in driving the work on Lubricants Purpose
- Work with 3rd party IT vendor and Shell internal IT.
- Support in financial analysis and building of business case.
- Develop change management strategy with global and local teams.
- Work closely with the Marketing Analytics Team in Chennai to process data, improve tracking and identifying data trends.


- Min 6 years of professional experience, ideally working in a multinational company
- Experience of working in Marketing preferred
- Experience of working in a complex stakeholder environment
- Experience of working with complex and ambiguous data
- Project Management experience
- Strong analytical skills and outcome-focused
- Commercial acumen
- Fluent English

Number of Vacancies: 1


Benefits of working at Shell:
  • Meaningful work in a company that is universally respected as a truly global energy leader (one of the world’s biggest companies according to Fortune Global 500)
  • Unique opportunity to fulfill your potential with personal and professional development programs
  • Work in a smart and motivated team within a supportive and inclusive culture with strong values
  • Attractive salary and bonuses
  • Complex medical care and individual life insurance
  • Sports programme & facilities e.g. Multisport Benefits Card, vouchers for free time activities
  • Good atmosphere at work and comfortable working environment: own canteen and a few relax rooms
  • Opportunity to participate in social and community projects

Shell is an Equal Opportunity Employer